Privacy Policy

1. Introduction

We at Toothlens care about your privacy. We are fully committed to protecting and safeguarding the personal data you share with us when you use our service. In this Privacy Policy, we explain what kind of data we use and how we use it. If you have any questions, do not hesitate to contact us via the contact details listed at the end of this Policy.For further information about our use of cookies, please refer to our Cookie Policy. We might amend this Privacy Policy from time to time. Visit this page regularly to understand what we do. If we make changes relevant to your consent and underlying information, we will always notify you before you use our service. If you disagree with our processing of personal data as described in this Privacy Policy, you cannot continue using our Services. If you agree with our Privacy Policy, we now welcome you to our service, and you’re ready to start making assessments. Below you can find summaries of the information in this Privacy Policy.

1.1. The personal data Toothlens collects

To monitor your dental health, information is necessary for us to provide you with our Services. You can sign up for our service in the app using your email address. We collect information about the device you use to access our App or Websites. The type of information we collect can, for example, include the style of your device, the software you use, location, device language, and your IP address. In addition to this, we collect the data you provide in the App, including the questionnaire’s answers regarding your dental profile and the pictures you take.

1.2. Why Toothlens collects your data

We use your data to assist you in the best possible way. We need specific data to provide you with our full service and help you with your health journey. We may also use your data for research purposes to improve our service. Furthermore, your information may be used for customer service, marketing, communications, and legal purposes.

1.3. Toothlens and third parties

Toothlens has third-party service providers who help us provide or improve our service; this includes service providers, payment providers, financial institutions, business partners, or research institutions.

1.4. Toothlens and social media

We have share and like buttons to enable you to share our content with your network on our website.

1.5. Privacy, data security, and data retention

Toothlens has implemented various measures and procedures to safeguard your data, as stipulated by US/ European data protection law. We will retain your data for 12 months after you unsubscribe from our service.

1.7. Personal data of children

Our service can only be used when you have reached eighteen (18) years or when you are older.

1.8. Your rights – access to your information

At any time, you can request to review, correct, delete, obtain your data. You are also entitled to withdraw consent for the processing of the personal data we hold of you. You can do this by email, using the addresses listed below.

1.9 Responsible party for the processing

Toothlens is the owner and operator of the service and is the controller of personal data processed via the Website and the App. Please find the full explanation of how we process your data below.

2. The personal data Toothlens collects

2.1. Personal data you provide to us

The data you provide to us is collected and used (“processed”) to provide you with our best service. The minimum information you are asked to provide us is your email address to access our service. In our App, you can provide further information regarding your dental health and risk profile. We also collect the pictures you take of your teeth lesions and how you store, organize, and comment on them. Without your explicit consent, we cannot store this type of information, and we cannot provide you with our service. Other information we collect is your payment information and the information you provide to complete your profile: your first name and last name, profile picture, gender, date of birth, location, phone number, language. When you use our Toothlens Check services and submit a picture of your teeth for analysis by our service, we store the pictures and collect your assessment information. We do this to be able to assist you with your health journey. We will ask for your explicit consent to store this type of information before using such service; without your consent, we cannot provide you with our service. As part of your health journey, we may send you follow-up emails regarding the provided advice and to assist you by reminding you to seek medical attention when necessary. When you use our App, we also collect data that identifies your mobile device and your use of the platform. The information we store includes notification access, device-specific settings and characteristics, system activity, location details, IP address, language settings, app crashes, and other device event information, access data, and times of your app usage. We collect information when you give us feedback via your Apple App Store, Google Play Store, or the questionnaire.

2.2. Personal information you provide us regarding the health of others

Our service is exclusively meant for your personal use. If you want to help others, please do so by encouraging them to download their version of Toothlens. This will help them with their health journey and ensures that any health-related messages will be delivered to the right person.

2.3. Automatically collected personal data

During your visit to our website or App, we automatically collect certain information about you, your visit to the service, and the device you are using. This data includes data on the hardware, software, operating system, internet browser, IP address, language and application settings, and version.

3. Why Toothlens collects your data

We use your data to assist you in the best possible way; your data may be used for the following reasons: Health journey: The main reason why we collect your data is to supply you with our core service: assistance with your dental health journey and assist you with the early detection of poor dental hygiene Management and improvement of our Services: We use your information to manage our Website, App, and business and to improve our services continuously. Customer Service: Our customer service is here to help you, and we use your data to do so. We may send you email notifications and in-App messages relating to the analysis results; this includes emails in which we provide you with information and ask you to provide us with information about possible follow-up actions. Marketing: To keep you informed, we may send you communications relating to our business by email or other contact details you provided to us. If you submit personal information for publication on our website, we will use it by the license you grant. Communications: We will send you communication regarding the assessments you make via the App. If you opt-in for our mailing list, we may send you non-commercial communications, including our newsletter. When you use our services, we may send you a questionnaire or invite you to review your experiences with our service. We also may get in touch with you regarding feedback, inquiries, and complaints you made regarding our Website and App. Research activities: By uploading your images in the App, you explicitly consent to the images being processed to provide the services and be used anonymously to research and test our services. As such, your images may be reviewed by our employees or third-party consultants who work for us and who are bound by strict confidentiality. Legal purposes: In certain cases, we may need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance, or to enforce the terms of use of the service as reasonably expected. We collect and process your data based on the following legal grounds: Contractual necessity: To fulfill the contract you enter into with us when you use our Services, we must process some essential information. When you wish to use one of our paid services, we may need to process your email address, pictures of teeth, risk assessment, payment information. Legitimate interests: We are committed to improving and growing our service. Some of your data can improve and promote our Service and Website; other data we may need for administrative, legal, or anti-fraud activities. Legal obligations: We have to comply with certain laws and (country-specific) regulations. To comply with these, we need information about your location and date of birth. Consent: For certain promotional and marketing activities, we may ask additional consent. When you wish to withdraw your consent, please contact us via the contact details at the bottom of this Policy. Explicit consent: Data regarding the health of your teeth and risk assessments is a more sensitive category of data. To lawfully process this data for you, we will ask for your explicit consent before assisting you. When you wish to withdraw your consent, please contact us via the contact details at the bottom of this Policy. When you withdraw your consent, we will not provide you with our Services, and you should discontinue using our Services.

4. Toothlens and third parties

For some specific reasons, Toothlens may share your data with carefully-selected third parties for the use of digital tools for digital automation purposes

5. Toothlens and social media

Toothlens uses social media for various reasons. On our website, we integrated social media like and share buttons (Facebook, Twitter, LinkedIn, Reddit), which allows you to share the content you like directly with your network. The social media plugins may process your data when you choose to share or like our website’s content with your network. Toothlens does not control and is not responsible for the processing of personal data by these networks.

6. Data privacy, security, and data retention

6.1. Privacy

All data you provide to us and collected from you is stored on secure cloud servers (the Servers) operated and managed by AWS, Amazon Web Services, USA. As a result, your personal information may be transferred to and stored at a destination outside your country. By submitting your personal information, you agree to the transfer of your personal information to the servers. Personal information may also be processed by staff or by other third-party service providers operating outside your country who work for us. We take such steps as necessary for the circumstances to ensure that any third-party service providers treat your data securely and according to applicable laws.

6.2. Data security

All data you provide through the App and the Website is encrypted when transferred to or from the servers using industry-standard encryption (TLS). Furthermore, data is stored in encrypted form when at rest on the servers. We store your account information and your digital images in different data stores. The cloud server infrastructure is protected using firewalls and monitoring. We work with appropriate procedures to prevent unauthorized access to and misuse of your data. Toothlens uses appropriate procedures and business systems to safeguard your data. Furthermore, we use security procedures and technical and physical restrictions to access and use personal data on our servers. Only authorized personnel can access your data.

6.3. Data retention

Toothlens will destroy or de-identify your personal information once it is no longer required for the purpose or purposes for which it was collected. If you terminate the Services and delete your account, we will retain your personal information for 12 months, after which we will delete your data. We will retain the images you have uploaded before termination in an anonymous form only for medical, clinical, and commercial research and for testing the Services. We will ask for your consent to process your data anonymously for research purposes. We will retain (electronic) documents containing personal information:
  • to the extent that we are required to do so by law;
  • if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
  • establish, exercise, or defend our legal rights (including providing information to others for fraud prevention and reducing credit risk).

7. Personal data of children

Our service can only be used when you have reached eighteen (18) years or when you are older. When we identify personal information of children younger than eighteen (18) years old, we shall delete the data based on our legal obligations.

8. Your rights – access to your information

Upon your request, we will provide you with access to your data that is held by us. We will provide the data to you in a structured, understandable, and machine-readable way. We request that you provide us with appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport plus an original copy of a utility bill showing your current address). We will require you to make your identification number and picture invisible to us. In your request for access, we also request that you identify, as clearly as possible, the type(s) of information you wish to have access to. We will comply with your request to provide access to your personal information within 30 days. If you agree, we may charge you our reasonable costs to supply you with access to this information. At any time, you can request to review, correct, delete, or obtain your data. You can also withdraw consent for the processing of the personal data we hold of you. You can make such a request by email, using the addresses listed below. You also have the right to contact the Data Protection Authority when you have concerns about your rights or feel that we are unlawfully processing your data. You may oppose the processing of personal information concerning you, even if they are relevant to the collection’s purpose. You may instruct us at any time not to process your data for marketing purposes, and we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

9. Responsible party for the processing of your data

The Websites and the Application are owned and operated by Toothlens Healthcare Pvt Ltd, India. You can contact us by writing to the business address given above, by using our website contact form or the feedback form in the App, or by sending an email to